{"title":"Seda X Eddy","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt started at Becca’s bachelorette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWe stumbled upon Danica’s shop and immediately fell for the way she could take a perfectly broken-in men’s Oxford and make it feel entirely new. \u003cspan class=\"iJBc4W_changedText\"\u003eA\u003c\/span\u003e Texas-based designer, thrifter, and founder of Seda, \u003cspan class=\"iJBc4W_changedText\"\u003eDanica hand-selects, deconstructs, and reworks every piece\u003c\/span\u003e into something uniquely feminine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWe knew we \u003cspan class=\"iJBc4W_changedText\"\u003ehad\u003c\/span\u003e to make something together.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cspan class=\"iJBc4W_changedText\"\u003eFor\u003c\/span\u003e the past few months, \u003cspan class=\"iJBc4W_changedText\"\u003eshe’s\u003c\/span\u003e been collecting vintage Ralph Lauren Teddy Bear shirts and dreaming up \u003cspan class=\"iJBc4W_changedText\"\u003etheir next life with us. Each one was reworked by hand, finished with Danica’s signature feminine collar\u003c\/span\u003e while keeping all the character that made us \u003cspan class=\"iJBc4W_changedText\"\u003efall for\u003c\/span\u003e the originals in the first place.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cspan class=\"iJBc4W_changedText\"\u003eThe result: sixteen\u003c\/span\u003e one-of-one vintage pieces. Each has already lived a life before this one, and no two are exactly alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOnce they’re gone, that’s it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExplore her limited drops on her \u003ca href=\"https:\/\/shop.sewnbydanica.com\/\"\u003ewebsite\u003c\/a\u003e \u0026amp; follow along with where to find her next on \u003ca href=\"https:\/\/www.instagram.com\/seda_bydanica\/\"\u003eInstagram\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/4100\/8128\/collections\/6-SLP00090.jpg?v=1789051084","url":"https:\/\/shopeddy.com\/collections\/eddy-x-seda.oembed","provider":"Eddy","version":"1.0","type":"link"}