Eddy just turned three. Which, depending on the day, feels like the blink of an eye—or a full-blown lifetime lived in cute outfits and absolute chaos. Maybe both. Time is fake. Feelings? Very real.
I’ve been spiraling (lightly) over what to say to mark the moment. Should I go full sentimental? List off everything we’ve launched, shipped, juggled, survived? Or just hand you a cupcake and say, “cheers, we’re 3!”?
The real story? I started Eddy not with a grand plan, but with a gut feeling. I needed a place to pour energy and care and the kind of creativity that didn’t ask for permission. I wanted to make clothes that felt like a good exhale—refreshing, light, soul-lifting, sustainable. The kind you throw on and suddenly feel like the main character in the show that is your life. It grew from there. Not neatly, not quickly, not without a few meltdowns and missed naps (mine and the babies’). But here we are—three years later—and somehow this little thing we dreamed up now has a personality and is making a scene.
This last year? Whew. A blur of growth, grit, and very little sleep. I raised two under two, ran a business, and learned (again) that you really can’t do it all—but you can try your best in a dress, maybe a party suit, sometimes sweats, and always a good lipstick. There were wins. There were flops. And through it all, there was the work: of showing up, shipping out, and keeping the soul in it.
And honestly? I’m so proud. We’re still small. Still scrappy. Still making pieces that mean something. Still figuring it out, with a baby on one hip and a deadline and a dream on the other.
So yes—we’re throwing ourselves a little birthday party. And you’re on the guest list. We’re giving 20% off this weekend because we’re grateful, we’re mushy, and we’re kind of amazed.
If you’ve been with us since day one—thank you. If you just got here—welcome. If you’re somewhere in between—you rock too. We couldn’t do it without you.
Three years in, and we’re still just getting started…
Cheers,
Meg
