Finding My Limit & the Beauty of Jugaad

A reflection on ambition, exhaustion, family, and jugaad — the art of making it work.

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A Decade Later: Honoring the Legacy of Dobbs and Reed

Note: This post contains reflections on the loss of children. Please feel free to skip if this topic may be difficult for you. May 23, 2015, was a day that...

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A Chat With Herta Feely

I’ve been thinking a lot about legacy lately. Not the kind carved into marble or written in headlines, but the kind that sticks around in the day-to-day. In a handwritten...

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Eddy Turns Three!

Eddy just turned three. Which, depending on the day, feels like the blink of an eye—or a full-blown lifetime lived in cute outfits and absolute chaos. Maybe both. Time is...

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Eddy Aesthetic & Maati Community Initiative

From the time Eddy was nothing but a kernel of an idea, a core element of our business model has been to “give back.” Part of our goal at Eddy...

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Celebrating the Journey to Motherhood with Ashlee Elledge

As we head into Mother’s Day Weekend, a celebratory time for some and a difficult one for others, we wanted to take a moment to honor that every person’s journey...

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Our Story

The Story Behind Eddy After everyone raved about the custom wedding dress and bridesmaid dresses Megan Eddings Feely created for her wedding, she knew she had to start Eddy. Read...

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A Chat With Molly Getty

International Women's month is a celebration of women, of women building each other up, of women paving their way and celebrating those who walk with you through the good, the...

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