Seda X Eddy

It started at Becca’s bachelorette.

We stumbled upon Danica’s shop and immediately fell for the way she could take a perfectly broken-in men’s Oxford and make it feel entirely new. A Texas-based designer, thrifter, and founder of Seda, Danica hand-selects, deconstructs, and reworks every piece into something uniquely feminine.

We knew we had to make something together.

For the past few months, she’s been collecting vintage Ralph Lauren Teddy Bear shirts and dreaming up their next life with us. Each one was reworked by hand, finished with Danica’s signature feminine collar while keeping all the character that made us fall for the originals in the first place.

The result: sixteen one-of-one vintage pieces. Each has already lived a life before this one, and no two are exactly alike.

Once they’re gone, that’s it.

Explore her limited drops on her website & follow along with where to find her next on Instagram.